Our team

The people behind Pilea

Founders, engineers, operators and sellers building continuous, AI-powered UX monitoring for e-commerce teams.

Baptiste Vanpoperinghe

CEO & Co-founder

Baptiste built his consulting expertise through a gap-year internship, then founded his own consulting agency helping European e-commerce businesses identify website bugs — the experience that led to Pilea — before joining UC Berkeley.

  • SKEMA Business School — Economics & Management
  • UC Berkeley SCET — Entrepreneurship, Technology & Startup Management
Connect on LinkedIn

Amaury Grange

COO & Co-founder

A self-described lifelong entrepreneur, Amaury previously built a marketplace for rare and collectible items, traveling across Europe, the US, and Canada for the venture.

  • SKEMA Business School — Economics & Management
  • UC Berkeley SCET — Entrepreneurship, Technology & Startup Management
Connect on LinkedIn

Leadership & team

Building Pilea every day

Ionut “Nick” Micicoi

Chief Technology Officer

Nick leads engineering and product at Pilea, bringing 7+ years as a full-stack developer and 3 years in project management. He has helped scale five startups from early prototype to real traction, and now builds Pilea's AI analysis pipeline end-to-end — from LLM integration to the infrastructure that runs it at scale.

  • React
  • Next.js
  • Node.js
  • NestJS
  • AI/LLM engineering

Oriane Perri

Chief of StaffNew York

Oriane drives fundraising, investor relations, and storytelling at Pilea, and built our CRM from scratch. She holds a Master's in International Marketing & Business Development from SKEMA Business School, and previously worked in international business development, supporting French companies' growth across the US market.

Axel Guiral

Sales

Brings experience from Salesforce, along with an extensive background in startup sales.

Théo Cicile

Sales

Théo brings enterprise sales experience from Salesforce, along with an extensive background in startup sales.

Daniyal Malik

Head of QA Ops

Daniyal leads QA operations at Pilea, with a background as a Quality Assurance Tester specializing in manual and automated testing (including Cypress), functional and regression testing, and exploratory QA. He holds a Bachelor's degree in Computer Science from Iqra University.

Offices

On both sides of the Atlantic

New York

Industrious at Newport Tower525 Washington Blvd, Suite 300Jersey City, NJ 07310

France

679 Avenue de la République59800 Lille, France

Want to talk to the team?

Reach the founders directly at founders@pilea.co, or read how Pilea got here.