About Pilea

We built Pilea to catch what humans scroll past

Continuous, AI-powered monitoring that catches the subtle UX flaws quietly costing e-commerce sites their conversions — so teams stop paying people to hunt for them by hand.

7-figureFunding raised
50,000+Issues detected on client sites
+6%Average revenue lift
300+Issues found per site
540hAudit time saved per year
0 daysAverage implementation

Our story

A problem hiding in plain sight

Pilea started with an observation. While running his own e-commerce consulting agency, helping European retailers find the bugs on their websites, co-founder Baptiste Vanpoperinghe noticed that companies were paying people to spend hours manually scanning their sites for design flaws.

It was slow, expensive, and never finished — exactly the kind of problem AI could solve. Together with co-founder Amaury Grange, he set out to build it.

“At my agency, retailers paid us to spend days checking their sites by hand, and a week later there were new bugs. Pilea keeps looking, every single day.”
Baptiste VanpoperingheCEO & Co-founder

Our mission

Make every storefront work the way its customers expect it to.

Broken buttons, silent errors and confusing flows cost e-commerce brands revenue every day, usually without anyone noticing. Pilea exists to find them first.

Always on

Continuous monitoring instead of one-off audits, so new issues are caught as your storefront changes.

Ranked by revenue

Every issue comes with its estimated revenue impact, so teams fix what matters most first.

Zero install

Pilea analyzes your site from the outside, like a real visitor. No script, tag or SDK to deploy.

Site-specific

The more Pilea scans your site, the better it understands your unique patterns and conversion dynamics.

Our journey

From first idea to continuous monitoring

  1. UC Berkeley · California

    Two founders meet

    Baptiste and Amaury meet at UC Berkeley in California, where both go on to earn a double degree.

  2. Fall 2024 · UC Berkeley

    Berkeley SCET

    Through UC Berkeley's Entrepreneurship, Technology & Startup Management program (SCET), they validate the concept with extensive customer research in the Startup Catalyst and Technology Entrepreneurship courses.Read more

  3. New York

    Entrepreneurs Roundtable Accelerator

    Pilea is accepted into the Entrepreneurs Roundtable Accelerator (ERA) in New York.

    Baptiste on stage in front of a full auditorium, with the Pilea logo on the screen
    Baptiste pitching Pilea on stage, holding a microphone
    Baptiste pitching Pilea at demo day

  4. Pre-seed

    A seven-figure pre-seed round

    Pilea raises a seven-figure pre-seed round backed by Plug and Play, the Entrepreneurs Roundtable Accelerator, Campus Fund, 37 Angels, The MBA Fund, Inovexus, Jumpstart NJ and the NJEDA.Read more

  5. Today

    Trusted by leading e-commerce brands

    Backed by a seven-figure raise, Pilea continuously monitors storefronts for retailers across Europe and the US, catching the subtle UX flaws quietly costing them conversions, from offices in New York and Lille.Read more
    • Delsey
    • Petit Bateau
    • Away
    • Tikamoon
    • Cash Converters
    • Greenweez
    • Hindbag

Backed by

What we stand for

The principles behind the product

Revenue over vanity

We measure ourselves by the conversions we protect for our customers, not by how many issues we can list.

Trust by design

Outside-in analysis and strict data minimization mean customers never have to hand over the keys to their store.

Built with e-commerce teams

Pilea was born from hands-on work with European retailers and validated through extensive customer research.

The team

Meet the people building Pilea

View the team

Offices

On both sides of the Atlantic

The Industrious coworking space: wood-panelled lounge and kitchen area

New York

Industrious at Newport Tower525 Washington Blvd, Suite 300Jersey City, NJ 07310
Pilea's Lille office: bright open workspace with a long wooden desk and a glass-walled meeting room

France

679 Avenue de la République59800 Lille, France
Featured By
BFM TVSiècle DigitalFrance DigitaleUC BerkeleyBerkeley SkyDeckSutardja Center for Entrepreneurship & TechnologySkema Business School

Your store is next

See what Pilea finds on your site

Book a 15-min demo and we'll walk you through the issues quietly costing your store conversions.

  • Issues ranked by their estimated revenue impact
  • Nothing to install — no script, tag or SDK
  • Continuous monitoring, not a one-off report
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or email founders@pilea.co